In today’s hyper-competitive business environment, attention is currency and earning it is harder than ever. That’s why more companies are turning to play-based marketing strategies to spark engagement, build brand recall, and form deeper connections with their audiences. One of the most powerful tools in this movement? Custom Playwell Bricks sets.

When you invite potential clients to play with your product, you create more than a branded item—you offer a memorable experience. Instead of handing someone a brochure or a stress ball at a trade show, you give them something they can build, touch, and interact with. This is engagement at a tactile, creative level, and it leaves a lasting impression.

Take Güntner, for example. As a major player in industrial AC and cooling, they know trade shows inside and out…and how quickly most swag ends up forgotten. But when they approached Playwell Bricks to recreate their V-shape Vario system, they received more than a miniature model. Designer Petrus Gartler translated the complex shape into a satisfying building experience that non-experts could enjoy. The result? Five hundred custom sets that not only showcased Güntner’s innovation but also gave clients something fun to take home and talk about.

Similarly, Advance Displays wanted to highlight their longstanding partnership with Lozier shelving. The solution? A custom Playwell Bricks gondola shelving unit complete with modular, functional shelves. Visitors at the 2024 NACS Show didn’t just see what Advance Displays stood for, they played with it, and in doing so, absorbed that message in a deeper way.

Even in the world of foodservice marketing, play can make a powerful impact. Acxion Foodservice, representing Avocados from Mexico, commissioned a custom, life-sized avocado Playwell Bricks set for an exclusive CEO gathering. Designed to split open with a removable seed, this unique build not only showcased the product in a visually creative way, it invited interaction, sparked conversations, and kept the brand top-of-mind for industry leaders. Add custom logos and a display stand, and the avocado became a talking point that reinforced both freshness and innovation.

At Playwell Bricks, we believe that play is powerful. It opens the door to curiosity, storytelling, and emotional resonance. Whether you're at a trade show, celebrating a milestone, or just want your brand to stand out, offering a product people can build and enjoy is more than a novelty, it's a strategy that works.