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Build Excitement... Build Your Brand... Build Your Dreams!

Our Process

Our team uses our decades of expertise to realize your vision by planning, engineering, and assembling a custom build that reflects your vision and unique project requirements. We love what we do!

Step One :

The Idea

Every Playwell build starts with a detailed consultation to define your strategic objectives and identify the goals for your build. Our process is iterative, committed and collaborative – and of course, fun! We are creating custom ideas after all. The best results come when we work closely with your team every step of the way to bring your vision to life, one brick at a time.

Research Design • Planning • Engineering • Collaborative Team Process • Design of Structure • Functionality of Piece • Look & Feel • Custom Figures • Custom Graphics • Build Out Instructions

Step Two :


This is the part where we put our creativity and brick building expertise to work. With your vision as our goal, our team begins to conceptualize and engineer your custom build, using 3D modelling software, bespoke 3D printing and graphics design. With hundreds of builds under our belt, we have honed our workflow to ensure we deliver on time, on budget and above expectations!

Research Design • Planning • Engineering • Collaborative Team Process • Design of Structure • Functionality of Piece • Look & Feel • Custom Figures • Custom Graphics • Build Out Instructions

Step Three:

Build Out

This is where it all comes together - literally! Whether you are looking for a full build out or a customized kit, we’ll provide everything you need to build your dream project yourself.

Digital Lego File • Full Built Project or Pieces • Custom Packaging • Packaging Logistics • Printed Instructions • Shipping & Customs Information • Full Installation

Pricing Structure

We categorize our builds into a three tier pricing model, and from there develop a budget that is unique to the project specifics. Let's chat about yours!


$500 – $1,000


$1,000 – $10,000


$10,000 – $50,000+

These prices are reflective of one-off custom LEGO® designs. For set production, costs will vary depending upon volume.

Frequently Asked Questions

How long does a build take?

How long does a build take?

The amount of time it takes varies drastically depending on the scale and complexity of the project. Very large and complex projects can take up to year or more, while small simple sets may only take a few weeks. Get in touch with us to chat about your idea!

How much will a build cost?

There are many variables that contribute to the cost of a custom project – complexity, scale, cost of the parts, shipping charges, added features, etc. Each build comes with it's own unique set of challenges, and is quoted accordingly at the time of consultation.

Fill out this form to set up a consultation for your project!

Can I pay in installments?

For personal designs we ask for 100% upfront costs on the design fee, when we are ready to procure the parts we ask for 50% of the part cost in advance. We want to work with you to make your dreams come to life. 

Can I order multiples of a design?

Yes! Whether you want one, or one hundred of the same set or figure, we can complete projects of any scale. 

Will my model come together or in parts?

This is up to you! Whether you would like to build your projects yourself, or have us build it for you, we are here to accomodate.

Will my model come with instructions?

Yes – we would never leave you hanging! A set of PDF instructions is included with each build, with the option for additional printed instructions. 

Is my model exclusive to me?

This is up to the client's discretion. If you wish for your project to be an exclusive design, we will certainly accommodate that. If you wish to make the sets or instructions publicly available for sale, we offer a percentage of sales for allowing us to do so. 

Do you offer digital models?

To ensure that the model is 100% to our clients satisfaction we always test build it ourselves first, thus we do not offer digital only services.

How do you handle issues with intellectual property with subjects from pop culture?

We cannot produce, or sell, multiple copies of sets based on popular licenses without the written consent of the IP owners (ex. Star Wars, Marvel, etc.) We can design bespoke artistic pieces, and MOCs, based around IPs, but we do so with care and attention to avoid any infringements upon IP law.

Do you work with clients internationally?

Yes – we have a network of suppliers and designers around the world. No matter where you are, we can find a way to get your LEGO® model to you.

What happens if I have an issue with my model?

Your dreams are important to us! If you are unsatisfied or have any issues with your model, please contact us and we will do what we can to make it right.

Can I include my own graphics in my build?

Of course! We work with partners to print our own custom pieces and graphics when required.

Do you ship internationally?

Yes! Shipping rates will vary depending on your shipping provider. We will discuss this during your consultation.

Do you print singular parts, custom bricks or minifigure accessories?

Due to limitations from our suppliers we have a minimum order of 30 units on custom parts and minifigs. We have a 3D modelling team that handles the design of custom parts. Our compatible bricks are 3D printed with a cellulose based resin that creates a sturdy, but pliable brick. For larger orders, we use injection molding.

Let's build something together!

Use coupon code WELCOME10 for 10% off your first order.


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