Brand engagement is that elusive emotional connection between an individual, whether they are a stakeholder, a customer, or an employee, and your brand. This engagement is what fosters trust, brand loyalty, and develops meaningful relationships for your brand. This relationship is what ultimately makes your audience choose your brand over your competition, whether for a product, a job offer, or a competing project.

Now let’s break the concept of brand engagement into its two types to see how Playwell Bricks can help with each of these.

This is brand engagement between your brand and the public consumer, including all the interactions with your brand touchpoints along the customer journey. It includes elements like advertising, social media, and especially the values that you present and your company upholds that foster emotional loyalty.

Many companies commission custom Playwell Bricks sets as customer appreciation gifts. By making the commission relevant to the services the company provides, including branding colours and logos in the build as well as the building instructions, these gifts fit seamlessly into your customer journey.

When this gift is unexpected and relevant, the delight of receiving such a gift can be brand engagement magic. Our designs for D1 Milano and Akela Construction are excellent examples of this kind of design.

Another external aspect where Playwell Bricks can help is when your brand is re-branding and you want to ensure that your new brand, logo, and colours become as recognizable to your clients as your former brand. The custom Playwell Bricks set designed for the Red Deer and District Chamber of Commerce is an excellent example of this kind of set.

Internal brand engagement is the connection the people inside your company feel towards your brand. Elements that foster internal engagement are things like celebrating successes, milestones, and recognizing employee efforts.

Playwell Bricks has designed many custom sets for milestone celebrations. Celebrating these milestones can do so much to strengthen company culture, employee well-being, and foster brand loyalty.

Like externally facing gifts, colours and logos are important, and within the build instructions, clients are encouraged to include a heartfelt note addressing the recipients. Some of the milestone sets Playwell Bricks has designed includes the Boola Katitjin and the 600 Fifth set created for the Rockefeller Group.

Sometimes a set is commissioned to keep employees positive during a large shift to the status quo. Change can be tough on morale and diminish internal brand engagement. When Chime planned to bring their staff back to the office after more than a year of working remote, they welcomed their staff back with a special, customized Playwell Bricks set of those very same employees.

If you’re looking for innovative ways to boost your internal or external brand engagement, Playwell Bricks is here to help. Contact us today with your ideas and let’s build your dreams!