In 2024, the Red Deer Chamber of Commerce celebrated its 130th anniversary. As a part of this anniversary celebration, the business advocacy association wanted to refresh, rebrand, and relaunch their Chamber.

Over the years, the Red Deer Chamber of Commerce had changed their logo to keep up with the times more than once (some iterations pictured below). They remained consistently devoted to the deer/stag motif, but this year they wanted to shift away from red to orange. The graphics of their new logo were soon complete, but how could they make their new branding as recognizable to the city of Red Deer as their old logo had been?

Since they did have experience with changing logos in the past, the Red Deer Chamber of Commerce knew what to do. They soon commissioned a custom Playwell Bricks set of their new logo, done as a tiled mosaic, as gifts to both commemorate this major anniversary milestone and also help to positively identify this new logo in the minds of their members and the public.

Playwell Bricks designed and produced 250 sets of the Red Deer & District Chamber of Commerce’s new logo. These sets were then shipped to Red Deer, Alberta, where they featured in the business advocacy’s group rebrand rollout. This rollout soon became a stunning success, shifting the Chamber into the future of business and representing their ideals of innovation, collaboration, and representing their “charge ahead” attitude.

If your business is undergoing a rebrand or you also have a major milestone you’d like to celebrate, why not commission your own custom Playwell Bricks set? With major clients like Shell and the Rockefeller Group, our custom sets are quickly becoming a must-have in corporate gifting. Contact us with your gifting goals today. Let’s build your dreams together!