The Playwell Bricks team recently heard the news that Deloitte is giving their employees a cool grand ($1000) to buy themselves some LEGO® and got excited. Not just because the team is hoping Playwell Bricks CEO Jason Pyett gives each of them a thousand dollars in bricks too, but because they’re all familiar with the mental health benefits of bricks.

For clarity’s sake, Deloitte provides this fund for their employees to pursue their hobbies, the significance is that they’ve extended this fund to include brick sets. If you’re not in the brick business, Deloitte’s move might seem a little unhinged. After all, what could building with bricks possibly have to do with work? Let’s look into it.

Building with bricks is more than just play. It’s focused, tactile, creative problem-solving. It’s mindfulness disguised as fun. It’s collaboration, storytelling, innovation…all the things companies want more of in their culture, wrapped up in a box of bricks.

According to the article in Inc., Deloitte’s goal is to promote "deep play," a type of immersive activity that balances stress and focus in a way that refreshes the brain. Bricks are perfect for that. There’s structure and chaos, rules and freedom. You follow the instructions or you don’t. Either way, your brain gets a break from the usual routine. And that break? It’s not just relaxing, it’s regenerative.

Playwell Bricks sees it all the time with clients. When people receive a custom brick set of their logo, their building, or even their values brought to life in miniature, something magical happens. They light up. Jason loves to tell the story of the dog Playwell Bricks designed for a CEO who “ripped into it like a kid at Christmas.” They want to build. They want to share it. The experience creates joy, and joy creates connection.

Consider the custom Towerborne set Playwell designed for the Xbox staff who worked on the game. What a delight to receive a buildable set of something they worked hard on for years! It’s the same excitement Playwell Bricks sees with architectural designs, like the Arthur M. Blanke Children’s Hospital, small keepsakes of huge endeavors. These sets are tapping into something powerful: the way play can unlock focus, fight burnout, and build connection.

So no, Deloitte isn’t unhinged. Building with bricks taps into something deeper than simple play. It’s hands-on creativity with a purpose: engaging both focus and imagination. It’s a form of active mindfulness that invites you to slow down, problem-solve, and think in new ways. In every build, there’s a story, a challenge, a chance to collaborate, and it just so happens to come in brightly colored bricks that fit perfectly into the kind of culture companies are striving to create.

If your company is looking for a way to engage your team or put your brand in people’s hands, maybe it’s time to play, too. Contact us today and play well, with Playwell.