' TWW Yachts Case Study – Playwell Bricks
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Luxury Meets Play in Playwell Bricks' Custom Creation for TWW Yachts

Introduction

Superyacht authority TWW Yachts has offices in every luxe yachting port as well as their head office in beautiful Monaco. In addition to yacht sales, TWW Yachts also offers charters as well as charter and yacht management to their clients. They help their clients build their dream yachts and then they help them find the best crew to run that yacht.

The Challenge

With a big event on the horizon, TWW Yachts needed a client appreciation gift that would cater to the yachting crowd. To maintain their reputation as a high-end brand, this gift needed to reflect the elegance of their fleet as well as hint at the playfulness of time spent on the water.

the solution

TWW Yachts approached Playwell Bricks to discuss designing a custom Playwell set of their 2023 flagship yacht, Grey. Designed by Francesco Paszkowski, Grey has a unique sleek shape that aids her impressive speeds, while also boasting a low draft that allows the yacht to cruise in shallows near the shoreline.

the results

Playwell CEO Jason studied the yacht carefully before building a model that was as intricately complex and elegant as TWW Yachts themselves. Jason maintains that this design is one that he is proudest of. “It was one of those moments where I was just in the zone and it seemed like the model built itself.” The complexity of this build belies its elegance. Maria, the Playwell team member who did the test build for this custom Grey set, gushed that she was holding her breath the whole time.

TWW Yachts were thrilled with their custom Playwell sets made from genuine LEGO® bricks, as were their giftees. Playwell Bricks was delighted to receive many inquiries from other yachting groups after this one went out!

quotes

Amazing service, and quality products. Smooth and easy ordering process with custom design. – Vikki Daras, Head of Marketing, TWW Yachts

parts count: 305

dimensions (cm): 5(W) x 21 (L) x 7(H)

Use coupon code WELCOME10 for 10% off your first order.

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