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Build Excitement... Build Your Brand... Build Your Dreams!

Build your dream corporate custom brick set!

(Within budget, of course!)

Custom Brick Building Sets That Deliver An Amazing Experience

Building Brands Brick by Brick

Working With the Best Clients and Partners

Where to start?

First time looking into a custom set made with, in part, genuine LEGO® bricks? Don't worry, we have created guides to help you along. Start with this one on what information you need to begin the process with us.


In a nutshell, we do not have a MOQ! Do you want a single model, or are you interested in multiple sets? Each has a separate pricing structure, which you can find below. *For set production our minimum is 100, but we often go below that for a small surcharge.


To find suggestions on ways our clients have used these sets creatively in the past, from employee gifts to lead generation tools, check out our case studies section. Want to know more about our process? Scroll down to the below the pricing section of this page or find it on our contact page.


For your convenience, after we discuss your project in our free consulation call you will be provided with our Online Project Calculator allowing you to estimate the budget for your project.


If you commit to producing 250 sets or more, we will even do the set design absolutely FREE!!! And we offer tiered volume discounts on orders of 250 sets or more!


Scroll through our pricing options then head over to our contact page, submit a quote request and begin your creative journey with us designing your dream custom brick set!

Production Sets

Do you want to produce 10 or 10,000 sets? When you need to produce multiple sets these are you range of options.



Have a tradeshow or similar event coming up and want to provide a unique branding message? Mini sets are the perfect fit. They are affordable and only take a tiny bit of room in a suitcase.

Ask about our complete Promo Package that is sure to make your booth the talk of the show.

Mini sets range from $4 to $10 per set and between 1 to 2 inches (2.5 to 5 cm) wide or tall.



Want to create a fun and interactive brand message on a budget. Look no further! What small sets lack in size they make up for in impact. These will be a hit for those receiving them.

Small custom sets range from $10 to $50 per set and between 3 to 4 inches (7.5 to 10 cm) wide or tall.


Employee/ Client Gifts

Want to celebrate your employees, or thank your clients for their loyalty? A medum sized set is a truly unique way to express your appreciation.

Medium custom sets range from $50 to $250 per set and between 5 to 8 inches (13 to 20 cm) wide or tall.



Finish a big project? Want to celebrate with your partners or sponsors? Large sets are the way to go. They create high impact and will proudly be displayed.

Large custom sets can range from $250 to $1500 per set and between 9 to 24 inches (23 to 61 cm) wide or tall.

Extra Large

Monumental Achievement

Extra large sets are truly the penultimate in custom sets. With exquisite detail and impressive size, these sets will inspire awe just like your achievement has!

Extra large sets can range from $1500 and more per set and are 24 inches (61 cm+) or more in width or height.

Bespoke Model

When you want to create a one of a kind custom masterpiece.

Built to your specifications

Whether a small model for a special VIP gift, or a large installation for a big event, these models built with, in part, genuine LEGO® bricks will make an incredible statement.

You will be provided with a project calculator when you submit a quote request allowing you to estimate your budget based on the size of the project. As these projects are each very unique, price can vary greatly. The minimum budget is $1000 per model.

No matter the cost though, the end result is sure to impress!

Building a Great Experience for You!

The Playwell Process Explained

1. Book your FREE Consultation: In this conversation we find the best solution to make your project a success based on your use case and budget.

2. Create Concept: The concept is the draft which enables us to understand your vision.

3. Develop Design: As an agile design team, our designers frequently keep you up to date on the progress of the project so you know exactly what the end project will look like.

4. Build and Send Prototype: Quality assurance and build experience are top priorities, thus we will perform a test build to verify those. If we are creating multiple sets, we will send you the prototype to test yourself as a complimentary part of our service.

5. Instructions and Brand Packaging: Of course, you need instructions! These are designed with your brand in mind, and used as a way to elevate the brand message you wish to convey to your recipients. When creating multiple sets for production, the packaging will also be branded for your company. We also take care of any graphics for adding your logos or decals to your set!

6. Deliver and Build your Brand: The time has come for us to deliver your custom brick sets from one of our many global suppliers, doing our best to avoid any shipping or customs issues! Finally your audience can literally build your custom branded set with their own hands!

Use coupon code WELCOME10 for 10% off your first order.


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