Swag that Sticks, Marketing that Clicks
Why Playwell Bricks help brands stand out at trade shows, launches, and
internal events.
Swag is everywhere. And most of it doesn’t last. A stress ball, a branded
water bottle, a tote you already have ten of, these giveaways are often
forgettable, tossed aside before they even make it home.
But every so often, someone picks up a giveaway that surprises them. It
makes them pause. Smile. Engage. Build.
That’s the moment Playwell Bricks designs for.
🧪 FormFactor’s High-Tech Build
When FormFactor needed something unforgettable for their booth at the International Microwave Symposium, they gave away a miniature version of their own cutting-edge probe station, recreated in bricks.
Designed in collaboration with Cubik Promotions, the custom CM300xi set captured the spirit of high-frequency testing with an accessible, tactile twist. This set drew a crowd, sparked conversations, and was such a hit that FormFactor came back for more.
🧩 Experian’s Puzzle Within a Puzzle
Experian wanted to promote their Aperture Data Studio at the Gartner Data & Analytics Summit, but how do you visualize data governance? By thinking creatively.
The result: a vibrant, jigsaw-inspired puzzle set built from bricks, reflecting both Experian’s brand colors and the theme, “the missing piece of your Data Quality puzzle.” The build was playful yet strategic, inviting interaction and curiosity, key ingredients for making your message stick.
🖥️ NetApp & Cisco’s Flexpod, Reimagined in Bricks
When NetApp and Cisco launched their collaborative Flexpod platform, they wanted something more than standard event swag. Playwell Bricks designed a branded, buildable replica of the Flexpod server rack that doubled as both an employee gift and a conference giveaway. With branded decals and a compact, hands-on format, the set invited play, sparked conversation, and gave potential clients a pressure-free, fun way to explore this high-level tech, brick by brick.
conclusion
Our custom brick sets do more than promote your brand, they embody it. They’re hands-on, story-driven, and built to reflect your identity in a format that sparks genuine curiosity. People don’t just take them home, they interact with them. Keep them on their desks. Show them off.
And that click when the bricks come together? That’s more than just a satisfying sound. It’s the sound of your message landing. Your brand coming to life in someone’s hands.
Whether you're at a crowded trade show, hosting a product launch, or celebrating an internal milestone, Playwell Bricks offer a kind of swag that actually connects. With teams. With customers. With memory.
Because when people play with your brand, they remember it, and they build something with it. Contact us today and let’s get started building swag that sticks, marketing that clicks for your business today.