What Makes a Great Corporate Gift? Lessons from Custom Playwell Bricks Sets
Rethinking Corporate Gifting
Corporate gifts can easily slip into the generic: mugs, gift cards, notebooks. While practical, they rarely inspire excitement or deepen loyalty. The best gifts go beyond function. They delight, surprise, and remind recipients of the values behind your brand.
Thoughtful, Memorable, and Worth Keeping
Custom brick sets check all three boxes. They are thoughtful because they reflect your brand’s unique story. They are memorable because they involve hands-on play and creativity. And they are worth keeping because they become display pieces, tokens of connection that stay visible long after the moment has passed.
For Gibson Insurance Group, gifting a custom hawk set wasn’t about handing out another branded item. This hawk is more than a logo to Gibson Insurance Group, it’s a promise they make to their clients to hunt down opportunities with all the skills and vigilance of a keen-sighted hawk. Reimagining this set as a giftable set allowed Gibson to share their values and their brand promise in a way that clients could experience.
It was the same when PolyAI wanted a gift for their colleagues. By playing up what their product does (answering the phone) and incorporating team banter about PolyAI’s British-isms, a phone box didn’t just represent the brand, it represented their story and relationship so far. This is the kind of gift that deepens relationships and forges bonds that will be remembered long after the wrapping paper has been carted away.
A Gift That Works Harder
Great corporate gifts should celebrate milestones and partnerships in a meaningful way. They should offer a sense of exclusivity that makes recipients feel valued and they should encourage interaction that strengthens the brand relationship.
Custom Playwell Bricks sets achieve all three of these. Whether for employees, donors, or clients, they transform gifting into storytelling. Each brick assembled is a reminder of the relationship being built.
In a world where too many corporate gifts are forgotten, the right gift becomes a legacy.
conclusion
If you’d like to rethink your gifting, Playwell Bricks specializes in corporate production of custom designed brick sets. Our team of designers work with your branding and budget to help you build well, brand well, and gift well, with Playwell. Contact us to schedule your discovery call today.