Belgium’s Proximus Group provides digital and communication solutions internationally. Their aim is to invest in their networks to “future-proof” digital services, including medical services, while simultaneously guiding Belgium to become a greener society.

Proximus wanted a gift to thank their business partners for their support as well as strengthen the connections they’d established as partners. You could say that Proximus wanted to future-proof those relationships as well. That’s a tall order for branded merchandise, but Proximus refused to settle for anything less.

Proximus contacted Playwell Bricks with their initial idea: an original superhero made from genuine LEGO® bricks wearing the Proximus brand colors. On this superhero’s cape, Proximus wanted the words “Proximus Business Partner” – making their partners the hero of the day so their giftees would have no doubt how much Proximus valued them. The rest of the details they'd leave up to the Playwell Bricks team.

Playwell Bricks designed the Proximus superhero with a prosthetic arm, a helmet to harken VR goggles, a flowing purple cape, and the Proximus logo emblazoned over the chest in true superhero custom. Once they had the initial details worked out, the team sent Proximus the sketches for approval. Next came the design for the custom set itself, the instructions, test build, and getting those brand elements buttoned up.

After Proximus approved the final design, this superhero’s origin story was complete. These heroes were then packed up inside custom boxes printed in Proximus’ brand colours, designed to their specifications, and delivered to Proximus’ partners with the invitation, “Let’s build the future together.”

If you’d like a superhero or other unique promotional items for your giveaway, tradeshow, or team building event, don’t hesitate to contact us today!