According to the Freeman Trends Report for the final quarter (Q4) of 2024, trade show attendees are hungry for hands-on demonstrations, activities, and learning. It’s all a part of the experiential marketing trend that’s been talked about for the past few years, and having what can be something of an abstract concept honed to a point like this is helpful for anyone planning out their next trade show booth.

If people are saying they’re craving something hands-on, they’re also saying they want to be engaged, which is definitely something you want for your brand. They want their body and their minds absorbed in what they are learning about.

Which is fine, if you happen to be selling something that can fit in trade show booth, is safe to use there, and isn’t something abstract that exists in the digital realm.

But what if your product or service doesn’t lend an easy hands-on aspect?

You’re going to have to get creative to bring your product or service out of one-dimensional photographs and videos and put them in your potential client’s hands. The good news is that this is something Playwell Bricks can help you with.

Building something out of bricks is the OG hands-on learning. Studies have proven that brick-building creates a fun, engaging space where learning thrives. It’s a special combination of play and tactile movement that sparks the human mind to boost creativity, improve problem-solving skills, reduce stress, AND improve memory.

By using bricks as a tool for hands-on learning, you’re bringing all those positive elements into play for your brand. Better yet, imagination is the only limit to the possibilities of a custom Playwell Bricks set.

Some of the sets Playwell Bricks created have been educational, such as the set designed for Havila Biogass which reveals the setting of a biogas plant alongside instructions which detail the function of each section of the plant. This kind of set could be an excellent tool for attracting new clients to your manufacturing centre.

Sometimes, clients commission sets that serve as a metaphor for what they do. For example, Orchestry commissioned custom garbage, or bin, truck sets to represent “cleaning up M365 sprawl.” This is a fun way to take an abstract service and give it a tactile element.

Other clients have wanted to take what they do and make it fun. It’s a great way to start a conversation explaining what the set means to your company. The Bug Hunters sets that Google commissioned for this purpose, each one for a different aspect of the search engine giant, continue to make waves today.

The Brickfolio section of Playwell Bricks’ website holds dozens more examples, including architecture-understandably, the building metaphor lends itself well to bricks-and even brick versions of our clients’ products. Imagination is truly the limit of what can be built with bricks!

If you have an idea for a custom set you’d like to commission to get that hands-on advantage at trade shows, or maybe you’d like some help to develop an idea, contact us today! Playwell Bricks is happy to make suggestions and work with your goals to come up with a custom Playwell Bricks set that will get you excited about your next event.