Play-based marketing invites people to interact with your brand; not just to see it, but to solve it. Few tactics are as effective, memorable, or delightful as puzzle boxes. These tactile, buildable challenges engage the mind and hands simultaneously, creating lasting impressions that extend well beyond a logo or slogan. Let’s take at three such puzzle boxes that Playwell Bricks has designed for clients, helping them to unlock connection and curiosity.

When Google rebranded their Bug Hunters program, they turned to Playwell to craft a brick-based puzzle box in their signature colors. Once solved, the box revealed a hidden compartment designed to hold a USB drive, both a clever metaphor and a practical reward for their community of ethical hackers. This custom puzzle set rewarded persistence and creativity, mirroring the traits Google values in its contributors.

For Figma, a leader in collaborative design software, the goal was to create a meaningful end-of-year gift that reflected both their brand and their team’s collaborative spirit. The result was a compact puzzle box styled in the shape of the Figma logo. The design featured a clever sliding mechanism which was challenging to engineer at such a small scale but deeply rewarding for recipients to solve. The final puzzle was a hit with their team. “Ten out of ten,” their Global Engagement Manager said, “you definitely succeeded.”

Citadel Securities approached Playwell Bricks with a different challenge: to welcome interns with a branded gift that emphasized learning, challenge, and foundation-building. Playwell Bricks created a multi-part puzzle that, when solved, formed their fortress logo. It was built to reflect the journey of their interns: solving problems, learning through experience, and building something meaningful from the ground up. Even the instructions were designed with care; challenging, but not too revealing, allowing interns to experience the satisfaction of a true “aha” moment.

Whether it’s celebrating a team, welcoming new talent, or engaging a specialized community, puzzle-based builds allow brands to connect meaningfully. They encourage curiosity, reflection, and interaction, all through play.

Ready to make your brand more puzzling (in a good way)? Playwell Bricks specializes in corporate set production and our team of world-class designers work with your branding, budget, and ideas to help you build your dreams. Contact Playwell Bricks today and gift well, with Playwell.