The team at Cast AI came to Playwell Bricks looking to commission two brick sets that they could include in their Customer Journey Program. The first set would be sent to the client when they first sign the deal, and the second would be delivered after the client completes their Cast AI onboarding process.

Cast AI had a vision for what this on-brand swag would be: two bricks set, one of a race car to symbolize the acceleration the new client was about to experience, and one of a space shuttle to symbolize both launch and automation after onboarding was complete. Both sets should include Cast AI’s brand messaging and should have minifigures to represent the client.

Playwell Bricks designer Petrus Gartler took on the challenge. "I wanted to create a design that let us integrate the minifigures smoothly into the car and space shuttle,” Petrus explains. “With some changes in build direction around the space shuttle's cockpit, I achieved a very low-sitting and protected-looking pilot. With the race car, I wanted to have detailed air intakes and a racing-type steering wheel."

Along with branding decals on the bricks themselves, the team at Cast AI included a congratulatory message in the Build Instructions, reminding Cast AI’s builders of their accomplishment and everything this custom Playwell Bricks set represents.

With these custom Playwell Bricks sets, Cast AI’s vision was brought to life with their branding and colours. Their clients will receive a Cast AI-branded gift that will remind them of Cast AI’s welcome as well as the onboarding experience for years to come.

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the unwrapping. Contact us to book your discovery call today.