Unleashed Brands’ Snapology is a STEAM enrichment program for children that uses building materials like LEGO® bricks and K’Nex to teach robotics, coding, STEAM concepts, and creative problem-solving. 

This Snapology Discovery Center is co-located with another Unleashed Brands franchise, The Little Gym, which offers gymnastics and movement classes for children. A representative from the co-located center contacted Playwell Bricks to discuss a custom-designed gift for the guest of honour at birthday party celebrations at the Center.

At their discovery call, the client explained that they were looking for a buildable set of The Little Gym and Snapology Discover Center.

The client shared photos of The Little Gym and Snapology Discovery Center, pointing out the bars, beams, mats, and the bright colours, explaining that they were very interested in movement and any mechanisms that would allow for flipping or interesting movements. Children should be able to play with this set with a minifigure (LEGO® person), mimicking their own activities at The Little Gym and Snapology Discovery Center. “We really want the children’s eyes to light up when they see this,” they explained.

Additionally, the client wanted unmistakable branding. When this set is on display, it needs to be clear that the space represents The Little Gym and Snapology.

Playwell Bricks designer Eric Dubois Yang studied the pictures and mocked up a first concept similar to a dollhouse, complete with walls. The client determined that the walls limited the playability of the set and requested they be removed. Instead, they asked for the floor to be expanded to include the big red mat synonymous with their location, which children would instantly recognize. 

Eric considered this feedback and redesigned that first concept completely, resulting in something closer to the client’s vision. From there, he worked with the tweaks and suggestions from the client until this set was perfected. 

Because this set is intended for children, Playwell Bricks added a special step: ensuring that every brick involved in this set was tested and complied with children’s safety standards, known as the Children’s Product Certificate in the U.S. where this client was located. 

In the meantime, the graphics team recreated The Little Gym and Snapology logos in miniature to be showcased on the brick gym floor and within the Discovery Center, as well as working closely with the client to create a box for this set that met their branding standards. Once the final detail was in place, this unique, fully branded birthday gift was ready for the kids.

From concept to unboxing, custom designs from Playwell Bricks are crafted to align with your brand and your values. Bring some joy to your brand, contact Playwell Bricks and schedule your discovery call today.