When it comes to gifting, few things are as powerful and memorable as a custom-built memento that can be held in the hand and built piece by piece. But what if you could capture the essence of a brand, a project, or a place in a form small enough to fit in a suitcase, affordable enough to order in bulk, and personal enough to invite interaction? That’s the beauty of custom, microscale Playwell Bricks sets.

Microscale models offer a distinct advantage for companies looking to
engage clients, celebrate milestones, or recognize employees. These sets aren’t just smaller, they’re smarter.

Take Transocean’s custom microscale set of their Transocean Barents drilling rig, for example. A massive, intricate piece of engineering, this rig was distilled into a palm-sized model that employees could actually build. It was fun, compact, and meaningful; a perfect metaphor for the larger purpose they serve. By capturing the spirit of the rig rather than every technical detail, designer Yvonne Strijbos created something approachable and symbolic. As she put it, “You simply cannot add everything, you need to leave out a lot of things to get the general feel.” That clarity of vision is what makes microscale magic.

Or consider the set commemorating 600 Fifth, an architectural gem currently under construction in Washington, D.C. The project had many stakeholders and went through countless revisions, but ultimately, Playwell Bricks delivered a model that was striking in its simplicity and universally approved. “I started out trying to be super complex, while the clients preferred simplicity,” admits designer Jason Pyett. It’s a common lesson in microscale design: less really is more. The final model was elegant, compact, and ideal for gifting to high-level executives.

Then there’s the Kiwi Experience tour bus. Playwell Bricks turned a beloved brand icon into a cheerful, buildable keepsake. With custom stickers and the brand’s iconic green color, the microscale bus is a souvenir that connects directly to the emotional experience of travel, adventure, and shared memories. It’s cooler than the other side of the pillow, and way easier to transport.

At their best, microscale sets are:

• Packable: Lightweight and easy to carry for traveling employees or trade show attendees.
• Affordable: Smaller size means a smaller budget, ideal for bulk orders and scaled gifting.
• Approachable: Designed for builders of all skill levels, they make the experience fun and inclusive.
• Evocative: Rather than get lost in the weeds, microscale sets focus on big-picture storytelling; what something feels like, not just what it looks like.
• Interactive: Your giftee builds the memento themselves, making a meaningful connection in the process.

Microscale sets prove that you don’t need something large to make a big impression. Whether you’re marking a corporate milestone, thanking clients, or empowering brand ambassadors, Playwell Bricks’ custom microscale sets help you build connection, build memory, and build your brand brick by brick. Contact us today and let's get started building your dreams.