' Kiwi Experience Case Study – Playwell Bricks
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From Dream to Legacy: the Kiwi Experience

Introduction

After being dreamed up by “three Kiwi guys and a dog named Giro,” Kiwi Experience has been exploring New Zealand’s wonders in their big green bus for over thirty-five years. With their hop-on hop-off bus passes and tailored tours, they’ve made a name for themselves by offering legendary tours of New Zealand’s hidden secrets.

the challenge

So what do you do when it’s time to celebrate thirty-five years of exploration and over 500 000 travelers? Kiwi Experience knew they wanted to commemorate the occasion with their team, but the challenge was how. How do you encapsulate more than three decades of memories, inside jokes, and camaraderie into a gift? After all, the team already gets to live the daily adventure of tour guiding in a beautiful setting. How do you top that?

the solution

The best solution was not to try and top that at all, of course, but to create a keepsake that represented all thirty-five years of adventures, misadventures, and the engine that drove them all. Playwell Bricks designed Kiwi Experience a microscale set of their beloved green bus.

the result

Playwell Bricks CEO Jason Pyett designed the Kiwi Experience bus himself. “I really love designing microvehicles and it came together very quickly,” he says.

The Playwell Bricks graphics team go to work designing a special thirty-five year celebration package, stickers with the Kiwi Experience logos, and once all was approved, production of these special bus sets shifted into high gear.

quotes

“Great packaging, was super impressed and the gift has gone down a treat,” says Shelly Reilly, Marketing Manager.

conclusion

If you’re reaching a major milestone that you’d like to celebrate with a custom Playwell Bricks set, contact us today! Our team of dedicated designers will work with your ideas, budget, and gifting goals to help you build excitement, build your brand, and build your dreams.

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