Synoligo Biotechnologies is a U.S.-based company that specializes in oligonucleotides. Synoligo offers its clients the spectrum of oligos needed from early research through to clinical trials. In 2026, Synoligo was facing a hefty tradeshow schedule and commissioned a custom Playwell Bricks set that would appeal to the laboratory crowd as well as represent Synoligo. This set would serve as a tradeshow giveaway as well as helping to draw potential clients to their booth.

Playwell’s contact at Synoligo confided that, while this would be the first set, they hoped it would become part of a series of interconnecting lab sets that their recipients could collect and build over time. Thus, it was important that Playwell Bricks designed this set with that in mind.

As the parts budget for this set was limited, “what stood out was the constant balancing between part count and detail,” Playwell Bricks designer Eric Dubois Yang explains. “This showed up especially with what was presented on the desk. There were a lot of times when I needed to take a jar off the shelf because I needed a part somewhere else.

“Modularity was important to the client, so pins, connectors, and holes were included to form a series, just like they would be in a real-life lab setting,” he went on to say.

"The client wanted to have as many pieces of equipment as possible within the budgeted part count. For example, the small blue machine represents a PCR machine, and the box can slide out and open.”

As these sets were intended as a tradeshow giveaway, Synoligo included marketing copy in the instructions the recipients would use to put this set together. Studies have proven that the human mind is more receptive to information presented when it is engaged in play, such as when building a brick set. This gives companies like Synoligo an excellent opportunity to share information about their products and services.

Moreover, building a custom Playwell Bricks set is a memorable experience. Affixing decals with Synoligo’s logo firmly embeds Synoligo as the author of that experience, which clients will remember the next time they need “the essential building blocks for scientific discovery: oligonucleotides” for their labs.

Turn generosity into lasting impact. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the unwrapping. Bring some joy to your brand and contact us to book your discovery call today.