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How this Custom Set Helps to Build Partnerships for Rogers Corporation

Introduction

Founded in Connecticut (U.S.A.) in 1832, Rogers Corporation is a global leader with over 190 years of experience in material sciences as well as process engineering. With a focus on engineered materials, Rogers Corporation is passionate about delivering value to its customers.

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The Challenge

Playwell’s contact from Rogers Corporation explained that they were looking to commission a giveaway item for an upcoming conference. This conference centered around building partnerships with customers, so a giveaway that recipients could build would be right on theme. The subject of this custom set would be the Rogers Corporation logo.

The Solution

“We decided at the beginning that we’d have a sticker to represent the finer details of the logo, as brick building them would mean a lot more thickness and a lot more parts,” designer Eric Dubois Yang explained. “That kind of thickness and parts count wouldn’t have been great in contrast or made for a clean experience. I like the elegance of the two layers superposed against each other.”

The client included marketing copy in this set’s build instructions, reminding their recipients that Rogers Corporation is who they want to turn to for “high performance engineered materials that get the job done. From polyurethane foams and performance silicones to PTFE and UHMW film and tapes, our material solutions are designed into applications where reliability and mission-critical performance are essential.”

The Result

With this custom Playwell Bricks set, Rogers Corporation has a giveaway item that’s sure to delight the attendees at their partnership building conference. The logo itself, coupled with the build experience and the copy embedded in the build instructions, ensure that Rogers Corporation’s brand and messaging return home with their future clients.

Conclusion

For gifts that reflect culture, elevate relationships, and amplify your message, custom-designed Playwell Bricks sets are an inspired choice. Contact Playwell Bricks and schedule your discovery call today.