How Playwell Bricks Helped RH Showcase their Elite Division’s Tactical Fire Truck
Introduction
RH Aerial Lift Equipment has been innovating in the hydraulic aerial ladder field since 1991, and this year, they’ve introduced their new Elite Division: RHED. “We’re setting a new standard for emergency, rescue, and firefighting vehicles,” their website reads. “Agile. Tactical. Built to reach where others can’t.”
The Challenge
As part of this launch, RH came to Playwell Bricks to request a custom set of their tactical fire truck. They wanted a set that would engage their clients in a positive, exciting way, while also showcasing their new tactical fire truck and educating their clients on the many benefits of this tactical, off-road capable fire truck.
The Solution
Working with detailed design specs from RH, Playwell Bricks brought this custom tactical fire truck to life. To make certain their recipients understood the features of this fire truck, RH took advantage of their set’s build instructions to use the building process as a tool to point out specific capabilities and strengths of the tactical fire truck, from the reinforced suspension to the removable winch and full 360-degree rotation turret for the ladder.
Cleverly, RH-Ladder took advantage of their set’s build instructions to use the building process as a tool to point out specific capabilities and strengths of the tactical fire truck, from the reinforced suspension to the removable winch and full 360-degree rotation turret for the ladder.
The Result
By taking the time to showcase the finer details of the tactical fire truck’s unique capabilities in this set’s build instructions, RH reinforces the RHED promise of being “built to reach where others can’t” while their recipients are fully and positively engaged with building this custom tactical fire truck set.
Quotes
“An amazing project! We had the pleasure of working with a fantastic and highly professional team throughout this build. The attention to detail, expertise, and collaborative approach truly made the difference. Thanks.”
- Julie Martineau, Directrice Générale Adjointe, RH Aerial Lift Equipment
Conclusion
If you’re interested in commissioning a custom Playwell Bricks to represent your innovative new product as a client, team, or tradeshow gift, Playwell Bricks specializes in custom design for corporate production. Contact us today and build well, brand well, and gift well with Playwell.