Resolve is a California-based business that offers an AI platform to resolve IT tickets. Their platform aims to detect, diagnose, and resolve issues well before those issues disrupt their clients’ business. The brand has a heavy tradeshow presence and commissioned a custom Playwell Bricks set of their logo to keep their brand in the minds of their potential new clients.

Playwell’s contact at Resolve knew exactly what they wanted when they came to their discovery call: a custom-designed brick set of their stylized circuit board logo. The set should be small enough to fit easily into luggage, but large enough to capture the brand and offer a fun experience.

The Playwell Bricks team designed and sent off the first concept, which didn’t quite match the client’s vision, so the team tried again, using the new feedback from the client to better understand their vision. This time, the custom logo set was created with a flat space to add a decal with the business name to go below the circuit board image logo. A few minor changes later, and the client gave the final design approval.

Once received, these sets accompanied Resolve to their trade show booths. The sets offered a representation of the Resolve brand logo and fit into a suitcase without trouble.

Moreover, when Resolve’s potential client takes out their custom set to build, they become completely engaged with Resolve’s brand. Playwell Bricks sets are optimized for a pleasant experience; it’s play that ends with a sense of accomplishment. So they’re not just engaging with the brand behind the build, they’re having fun with it, making the Resolve brand something that they will remember.

Inspire gratitude, elevate your brand, and celebrate relationships with intention. Playwell Bricks partners with you to brand well, build well, and gift well, delivering gifts that lift your culture and message. Contact us to schedule your discovery call today.