How this Custom Set Helped PLP Make the Connection
Introduction
PLP has been making connections since 1947, ensuring critical electrical infrastructure is transmitting power around the world with modern engineering and reliability.
the Challenge
Electrical connections might be their strong suit, but PLP knew connecting with the dedicated utility lineworkers who install their products every day was an important connection too. They came to Playwell Bricks searching for a custom set that would capture the spirit of these line crews, the families that stand behind them, and make them feel seen and appreciated.
The Solution
PLP requested two separate but connected sets (see what I did there?). The larger set showcases a full line crew, complete with support vehicles and a supply trailer, two line workers, and two utility poles with attached lines. The second set has the connected utility poles and one line worker, the same as they appear in the first set. This way, PLP had a larger set that they could raffle off, and the smaller sets as a giveaway item.
The Result
Upon delivery, PLP now has a custom Playwell Bricks set designed that makes line crews feel seen and appreciated for all of their bravery and dedication. It’s also a nice nod to the families waiting for their safe return home.
As PLP wrote on their LinkedIn, “these pint-sized crews celebrate the real-life heroes who climb into action to keep our world connected — one pole at a time.”
It’s also a set that PLP can reorder whenever an event or milestone calls for it. In fact, they’ve already re-ordered this set three times. Now that’s a powerful connection!
Conclusion
If you’re looking for a set that will help you connect with your employees or if you’re searching for the perfect corporate gift, Playwell Bricks specializes in custom design for corporate production. Build well and brand well, with Playwell. Contact us to schedule your discovery call today.