North American Steel Inc. contacted Playwell Bricks for a tradeshow giveaway that represented not just what they do, but how they do it. Something as functional as their pallet racking, but on a miniature scale that would capture the imagination and attention of potential clients.

Playwell Bricks designed a miniature, brick version of their pallet racking where instead of industrial goods, the racking holds a smartphone. North American Steel even took care to make sure that the build instructions were adjusted to better match the experience of putting their pallet racking together.

Its fun, its functional, and it’s a brand experience unique to North American Steel.

If this story leaves you wondering what Playwell Bricks could design for your brand, book your discovery call today and let’s find out!

Want to receive this newsletter in your inbox every week? We can help with that! Just sign up via the handy dandy button below.