How North American Steel Created a Brick Racking System
Introduction
North American Steel Inc. is in the business of pallet racking. They design and manufacture this racking to suit their clients’ industrial spaces and needs. “Nothing stacks up like North American Steel” as they work across multiple industries, providing unique, specialized answers to warehouse storage needs.
The Challenge
When North American Steel, Inc. came to Playwell Bricks, they wanted a trade show giveaway that represented not just what they do, but how they do it. Something as functional as their pallet racking, but on a miniature scale that would capture the imagination and attention of potential clients and leave a positive impression that would keep the North American Steel brand top of mind.
The Solution
At North American Steel’s request, Playwell Bricks team member Petrus Gartler designed a miniature, brick version of their pallet racking, just big enough to hold a smartphone. North American Steel’s logo is displayed on a brick just below the phone, and the North American Steel team took care to ensure that the build experience of this set echoed the construction of their pallet racking as much as possible.
The Result
With this fun and functional desk accessory, North American Steel Inc. not only engages potential clients in the tactile experience of building this custom set, but once built, this set becomes conveniently functional. Moreover, it will cradle something that everyone is always reaching for: their smartphone, keeping North American Steel’s logo and product front and center.
Conclusion
If you’d like to commission your own custom set, Playwell Bricks specializes in custom design for corporate production. Our designers work with your branding and budget to help you build well, brand well, and gift well, with Playwell. Contact us to schedule your discovery call today.