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December 9th, 2025

Bricks as Niche as Your Brand Needs

When businesses in the Roanoke Regional Partnership area recruit new hires and move them into the area, they can enroll these team members in the Get2KnowNoke program. This program offers soft skills to help these new hires succeed in their careers while also introducing them to the many assets the region offers for their non-work lives. When they came to Playwell Bricks, they wanted a custom set to offer these recruits that could encapsulate all of this, and more.

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This niche custom Playwell Bricks set showcases regional landmarks and serves as a business card holder; a nod to the careers these new recruits are embarking upon and the skills they’ve picked up along the way.

Click the button below to read the full case study of how Playwell Bricks brought these special sets to life.

If you’re interested in commissioning a custom Playwell Bricks set for your brand, but you’re worried your needs are a little too niche: they’re not. Contact us today and see what’s possible with a custom-designed set from Playwell Bricks.

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