At a busy tradeshow, it’s easy for branded swag to blur together. Pens, tote bags, and keychains get handed out by the hundreds, but do they really stick?

Continental Truck Tires wanted something different. Their team needed a giveaway that not only turned heads but also told a story: their long-haul tires, their brand partnership with Samara Smart Trailer Solutions, and their commitment to innovation.

They knew a branded pen or tote bag wouldn’t cut it, so they turned to Playwell Bricks.

Instead of another forgettable item, attendees walked away with a microscale semi-truck set, complete with detachable trailer and custom decals. At just 68 pieces, this clever little build managed to highlight both the tires and the trailer; two brand messages in one playful, memorable design.

The result was a giveaway that sparked conversations, extended Continental’s brand presence far beyond the tradeshow floor, and even made its way to their official LinkedIn page for all to see.

✨ This case is a reminder: when you want your brand story to move people, sometimes the best way is to let them build it with their own hands.

If you’re looking for a tradeshow gift that will keep your brand front-and-center with your future clients, custom Playwell Bricks sets build engagement brick by brick. Specializing in corporate production, our team of designers work with your branding and budget to help you build well, brand well, and gift well, with Playwell. Contact us and book your discovery call today!

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