When Emerson was preparing for their 2025 trade show, they faced a challenge many companies recognize: how do you make complex systems engaging, tactile, and memorable for audiences?

The solution came in the form of thirteen custom Playwell Bricks sets, from a nuclear power plant to a thermostat, designed to transform technical detail into an interactive story. The builds balanced accuracy, creativity, and scale, giving Emerson a powerful tool to spark conversation and connection on the show floor.

On the show floor, the sets became more than models. They acted as conversation starters, interactive marketing tools, and a way for Emerson to connect with their audience on a human level. Attendees didn’t just see the systems, they engaged with them, piece by piece, sparking curiosity and connection.

Projects like this highlight how custom Playwell Bricks sets can serve as more than models: they’re tools for interactive marketing, creative swag alternatives, and meaningful engagement at events. Whether it’s telling your company’s story, illustrating a process, or bringing an infographic to life, our team can help turn your ideas into something audiences won’t forget.

If you’d like to imagine what your brand story could look like in bricks, contact us and book your discovery call today!

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