Emerson, a global leader in industrial technologies, was preparing for its Emerson Exchange 2025 trade show and needed a way to bring complex information to life. The team envisioned an engaging, tangible infographic to illustrate their electric power distribution network. To achieve this, they turned to Playwell Bricks.

The result was a collection of thirteen custom sets from a nuclear power plant to a thermostat, each designed to capture the different aspects of Emerson’s network while keeping audiences engaged.

The request involved creating thirteen models, each representing a very different piece of the power distribution system: nuclear, solar, hydro, and wind generation; substations and microgrids; an engineer, an EV, and more.

The real challenge lay in scale. A thermostat, an office worker, and a nuclear power plant needed to all be roughly the same size for the infographic to work as a cohesive whole. Each set had to be instantly recognizable, technically accurate, and budget-friendly, all while fitting within a small, consistent format.

Playwell Bricks designer Tim Howell led the creative process, using innovative building techniques to meet the project’s unique demands. For instance, the round shape of the thermostat was achieved through sideways construction, a method that allowed for smooth curves at a miniature scale.

Throughout the process, the Playwell Bricks team collaborated closely, brainstorming ways to keep the models both compact and cost-effective without losing detail.

The completed sets provided Emerson with a visually compelling and interactive way to present their power distribution network at the trade show. The challenges of scale were handled with an inventive, problem-solving approach ensured that every piece, from the transmission tower to the microgrid, fit seamlessly into the larger narrative.

“Your sets and the Emerson figures were a huge hit (as you can tell by all the social buzz). Thank you so much for your creativity and excellent customer service. 10 out of 10 – you and your team were extremely easy to work with, very responsive to my numerous questions and worked hard to meet our aggressive deadline. Additionally, your product was top notch in every way, from quality of the pieces to the packaging and easy to follow instructions. Keep doing what you are doing!”

-Christina Thrift, Global Industry Growth Programs, Emerson

The Emerson project highlights how custom Playwell Bricks sets can transform complex concepts into engaging, easy-to-understand visual stories. By adapting scale, employing creative building techniques, and collaborating closely with the client, Playwell Bricks helped Emerson turn a technical infographic into a memorable, hands-on experience.

For organizations looking to represent data, systems, or products in a new way, custom Playwell Bricks sets offer a powerful tool to connect with audiences. Contact us and book your discovery call today!