When commercetools came to Playwell Bricks, they wanted a metaphor made real. Their fast, flexible commerce platform helps businesses zoom ahead of the competition, and they needed something that would translate that speed and agility into a tangible, playful gift.

Playwell Bricks designer Eric Dubois Yang took that brief and put the pedal to the metal, designing not one, but two versions of a custom race car, complete with commercetools' brand colours, logo decals, and clever "blur lines" to mimic high-speed motion.

This custom gift is sleek, functional build with serious display presence, strong play value, and marketing messaging that literally builds the story brick by brick. The custom instructions brought the whole concept full circle, inviting recipients to “leave their competitors in the dust.”

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Whether you’re showcasing performance, innovation, or just want to delight and connect, Playwell Bricks helps you drive your message home with unforgettable builds designed for interaction, display, and impact. Contact us and book your discovery call today!

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