How Commercetools Built Speed and Storytelling into a Custom Playwell Bricks Set
Introduction
Commercetools delivers a fast, flexible commerce platform that helps clients accelerate to market. So, when it came time to represent those values in a physical, creative format, they turned to Playwell Bricks for something as dynamic and high-performance as their brand.
the challenge
Commercetools needed a way to translate their abstract qualities of adaptability, engineering power, and market speed into something tangible that would resonate with clients, prospects, or event attendees.
They were looking for a design that embodied speed, innovation, and performance. Something that felt playful yet premium. A gift with both display value and interactive appeal.
the solution
Playwell Bricks designer Eric Dubois Yang stepped into the driver’s seat with a bold concept: an F1-style race car designed in commercetools’ brand colors, complete with logo decals and clever details.
Eric created two versions of the car, each optimized for different budgets but sharing the same sleek silhouette, rolling functionality, and strong display presence. Both featured playability and substance, a black baseplate for professional display, and an extra rear blur effect built with bricks to convey motion (a small touch that wowed the commercetools team)
The excitement and adrenaline didn’t stop at the model itself. The custom building instructions integrated commercetools' messaging, turning the race car metaphor into a storytelling experience that invited recipients to “leave your competitors in the dust.”
The Result
The custom set was a hit, internally and externally. It offered commercetools a tactile, branded tool to reinforce their message while creating a fun, engaging interaction with recipients.
The project delivered a symbolic representation of their brand values in a striking, custom form, a versatile set that worked across multiple gifting tiers, AND a built-in marketing narrative through the instructions and metaphor. Altogether, this set was a memorable experience that recipients could play with, display, and connect to.
conclusion
If you’re looking for a creative marketing tool, a memorable employee or client gift, or a way to turn your product into a story people can build, Playwell Bricks can help. Our team specializes in corporate production of custom-designed sets that work with your branding and budget. Book your Discovery Call today and brand well, with Playwell.