After the years you've spent developing your new product, your launch is both a celebration and a stressful event. It's a good thing that bricks can help you succeed AND reduce the effects of stress on your mental health.

With the launch of Netapp’s new product, created in partnership with Cisco, the pressure was on. They needed to find a promotional item as innovative as their new Flexpod, something tactile and memorable enough to keep the Flexpod on people's minds long after the launch was complete. But that wasn't all. They also wanted something the Netapp team that made all of this possible would treasure too.

With the help of Playwell Bricks’ design team, Netapp reimagined their Flexpod as a custom, interactive building set. Potential clients would receive a buildable set that would help them understand the tech as well as attribute a fun, positive experience to the product. Employees would receive a custom gift of a project that they’d all been working toward.

To support the internal rollout, NetApp brought our CEO Jason Pyett onsite to run a series of creative team workshops ahead of launch. This set became a conversation starter, a celebration, and a hands-on tool that brought the whole initiative to life!

If you’ve got a big product launch coming up or you’re looking for an employee gift, Playwell Bricks specializes in corporate production to help you build your brand. Book your discovery call today!

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