NetApp and Cisco have teamed up to create Flexpod, a future-ready platform created for and from industry-leading technology. With the technological side up and running, NetApp commissioned a custom Playwell Bricks set of the Flexpod server rack that they could use as both an employee gift and a promotional giveaway for conferences.

Playwell Designer James May took on this challenge. The commission came in while they were on holiday, “so I’m actually designing this in my head” to start. That mental design quickly shifted into digital form and the Flexpod server rack began to take shape in bricks.

Stickers of the Cisco, NetApp, and Flexpod logos were created to brand this custom server rack set, as well as decals to match the design elements on the Flexpod rack.

“NetApp was a fantastic client,” Playwell Bricks CEO Jason Pyett tells me. “I was also invited down to attend a couple of events to facilitate workshops for the Flexpod launch” where he got to meet some of the team in person – a rare treat!

One of the advantages of commissioning a custom Playwell Bricks set of a product as a promotional giveaway is that it offers potential clients a truly engaging, tactile opportunity to explore the Flexpod server rack. Not only does the experience come without pressure, building with bricks also taps into creativity and nostalgia to make the experience positive and fun: elements the builders will now associate with the Flexpod brand.

If you’d like to commission a custom Playwell Bricks set of one of your products, complete with your company branding, reach out to Playwell Bricks today! Our team of dedicated designers will work with your ideas, budget and gifting goals to help you brand well, build well, and gift well, with Playwell. Contact us today!