When a company commits to a logo or a mascot to represent them, you can trust that they’ve put a lot of time and thought into their choice. The Gibson Insurance Group’s golden Gibson hawk is no different. Like the majestic hawk who uses its impressive eyesight to scan the ground while it soars high above, Gibson scans the horizon looking for risk. Their clients can depend on Gibson to see those risks coming and be prepared.

That’s a lot to expect a potential client to take in from a glance at the hawk on the Gibson logo. Gibson needed them to slow down and consider that meaning, spend some time with it. But attention is at a high premium these days.

That’s why Gibson commissioned a custom Playwell Bricks set of their golden hawk. Clients received an experience, slowing down and engaging with the hawk in a playful, tactile way as they put the set together.

As for Gibson, their vision certainly served them well with this commission!

If you’d like to see your mascot come to life in a custom Playwell Bricks set, what are you waiting for? Our team of world-class designer will work with your budget, branding, and ideas to bring your critter to life! Contact us today and gift well, with Playwell.

Want to receive this newsletter in your inbox every week? We can help with that! Just sign up via the handy dandy button below.