Standing out at refrigeration conferences can be as challenging as maintaining the perfect temperature. Industrial AC and cooling solutions manufacturer Güntner needed a solution that would showcase their flagship product while also creating meaningful engagement with potential clients.

That's when they contacted Playwell Bricks. With our help, Güntner discovered a unique and fun way to captivate their audience's attention: they turned their best-selling V-shaped Vario cooling system into an interactive brand experience.

This meticulously designed custom Playwell Bricks set transforms Güntner’s industrial-scale V-shaped Vario into a hands-on building experience.

With 500 custom sets produced, Güntner transformed their conference presence from standard exhibition to interactive engagement. This creative approach didn't just display their product, it invited potential clients to literally build a connection with their brand, understanding the Vario's unique design features through hands-on exploration.

Sometimes, the biggest innovations come in the smallest packages. By thinking outside the box (and inside the bricks), Güntner found a way to make their industrial cooling solutions the hottest topic at industry events.

Want to see how it all came together?

Interested in a custom Playwell Bricks set that will invite your clients to engage with your brand? Contact us today.

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