German industrial AC and cooling solutions manufacturer Güntner will be reaching their 100th anniversary in 1931. From one man’s backyard business, Güntner has grown into an industrial leader with multiple important refrigeration products. After receiving ATMOsphere’s Natural Refrigerants Label, the gold standard for such systems, Güntner set about redesigning and extending their best-selling V-shaped Vario product.

Güntner knows their way around the conference circuit. As a company, they maintain a presence at all the major conferences, including their own, the Güntner Impact Summit. They certainly know what they’re doing, but a side effect of attending so many conferences is swag fatigue. When you’ve seen it all, how do you keep your offerings fresh? And more importantly, how could they find promotional gifts that would also make potential clients aware of their V-shaped Vario and all its benefits?

Ideally, a promotional gift would not only allow a potential client to engage with Güntner’s product, but it would produce a positive experience as well. It’s a tall order, and one not easily accomplished with the usual swag suspects. Instead, Güntner contacted Playwell Bricks to enquire about a custom branded bricks set of the V-shaped Vario. If potential clients could build a brick version of the Vario, then they would be spending time engaging with the unit while also having fun.

“Creating a miniature version of something big in real life always requires to get the proportions right and find the right level of abstraction,” says Playwell Bricks designer Petrus Gartler. “In this case, the characteristic V-shaped side panels was most important to achieve.” Once the initial design was completed to Güntner’s standards, the team shifted into production, creating 500 custom V-shaped Vario sets for Güntner’s next conference adventure.

If you’d like to commission a Playwell Bricks set to showcase your bestselling product, contact us today! Our team of dedicated designers are here to help you build your dreams.