Welcome to this week's edition of the Playwell Bricks newsletter! This week I am SHOWING OFF the epic custom sets the team designed for MIT and Google, giving out some free tips on how to choose the perfect client gift, and I'm letting you in on a HIGHLY CLASSIFIED behind-the-scenes secret to a successful custom set. That you can tell your friends.🕵🤫

Time's a-wastin, so hop aboard the newsletter express and let's zip on over to Massachubricks to check out this MIT build:

When you want a custom model of a daring design like the MIT’s Stata Center, the biggest problem is WHO you’re going to find to design it for you. 🏢 📐

Um… is the original architect available? No? Hmm… 💭

With something as complex, innovative, and SURREAL as the Stata Center, you’re probably going to want a team of designers. ✏️ ✏️ ✏️

I mean, have you tried contacting Playwell Bricks? 💡

A team of no less than SIX Playwell Bricks designers combined their skill and creativity to create this stunning replica of the award-winning architect Frank Gehry’s design. It may be smaller, but the team here at Playwell Bricks is just as proud of this custom set as MIT is of the original center! 🛠️ 💪

Is the pressure of selecting THE PERFECT client gift stressing you out? 😧

Oh, boy, is it ever. There’s so much to consider! 🙁 🙍

Do you understand the benefits of fostering your client relationships but still don’t know how to choose the right gift? 🎁

You don’t have to rub it in! 👿

Playwell Bricks has been at this for a while now and so the team has put together a list of things that you should be looking for as you select the perfect client gift. 👨 😃

Revamping a rewards program and need a special gift to entice your team? 🎁

That… seems very specific. 😧

Are your bug hunters clamoring for swag and you need to come up with something quick before the next Crowdstrike? 💻 🐞

Ouch. Very ouch. 😳

When Google revamped their Vulnerability Rewards Program into the Google Bug Hunters Program, they contacted Playwell Bricks to see if the team could satisfy the bug bounty hunters’ requests for custom bricks set. Ten custom Playwell Bricks sets later, this is one of our proudest achievements! 🔟 🎁

Want a behind-the-scenes secret to creating a custom set, from a client’s perspective? 🤫

Do I ever! 😎

“You need to keep an eye out for emails.” 📧

**record scratch**

Wait, what?🤯

That is correct, but it’s not a bad thing! Custom orders involve multiple stages where client approval is essential. A delay in providing approval for a design can push back the timeline for material procurement, prototype creation, and eventual delivery. Don’t let us get lost in your inbox! 📥 💻

That's it for this week, brickfans. You can be sure I'll be back next week with more exciting Playwell Bricks projects. In the meantime, did you know there's only two more weeks left to place your Christmas orders? 🎅 😲 That's right, the deadline is September 1st to ship by December 1st, so don't delay, get those orders in today ❗