NetApp partnered with Cisco to create a new product: the Flexpod, a solution for a more cost-effective and efficient data center. After all the time and effort that went into the Flexpod’s development, it was time to launch it to the rest of the world in a way that would make a lasting impression.

As part of their marketing launch, NetApp faced the challenge of finding a promotional item that was both engaging and tactile, something clients would interact with and remember. They were also searching for a piece that could double as a meaningful employee gift, offering real value to both audiences. Ideally, they wanted someone who could take NetApp’s advanced technology and translate it into a playful, memorable marketing tool that would connect emotionally with recipients, spark curiosity, and encourage interaction beyond the initial impression.

Reimagining the Flexpod as an interactive, hands-on, custom Playwell Bricks set offered a creative and practical solution. The set provided a tangible representation of the innovation behind the product. To help maximize impact, NetApp even flew Playwell Bricks CEO Jason Pyett into their offices to help facilitate internal workshops ahead of the launch. These sessions not only helped align messaging, but also built excitement internally around the campaign.

With these custom Playwell Bricks sets on hand, potential clients didn’t just learn about Flexpod, they experienced it in a physical and engaging way that will stay with them long after the trade show memories fade.

Likewise, the NetApp team has a meaningful keepsake of the product they helped to develop and market that they can display at home, in their office, or anywhere they like.

If your company is looking for a way to ensure that potential clients engage with your products or brand, Playwell Bricks is here to help you build well, brand well, and gift well. Contact Playwell Bricks today!