The hardworking folks at myBasePay act as an HR team for businesses, simplifying the hiring and managing of contract and freelance workers. As the “architects of the flexible workforce,” they are dedicated to allowing businesses to focus on getting established while myBasePay takes care of HR.

For an upcoming tradeshow, the myBasePay team had created a multichannel campaign, all arranged around the theme of architecture and building a myBasePay platform. They just needed a promotional item that would encapsulate these themes and engage potential clients in a memorable way.

Building brick sets fit naturally into any building campaign, and myBasePay took it a step further by requesting their set be a capital B to match their logo. Playwell Bricks CEO Jason Pyett designed the set, adding in a base for ease of display.

The team at myBasePay embedded their tradeshow theme within the build instructions as well, reminding the builder of their brand story while they are physically and mentally engaged in building the myBasePay platform. “Your final build represents more than a brand,” myBasePay wrote. “It’s a symbol of the flexible workforce.”

With these custom sets on hand for their big tradeshow event, myBasePay has an engaging, custom Playwell Bricks set that matches their theme, their brand, and the businesses they help to build. As potential clients build this custom set, they are not only engaging with the myBasePay logo, but their brand story and their mission as well. It’s a hands-on brand experience that’s fun, tactile, and impossible to forget.

If you’re interested in a custom-designed gift for your next tradeshow, client appreciation, or team gift, Playwell Bricks specializes in custom designs for corporate productions. Build well, brand well, and gift well with Playwell. Contact us to schedule your discovery call today.