In a bid to capture the attention of YouTube superstar MrBeast, #LEGOtiktoker Serena Neel came to Playwell Bricks to see if it would be possible to create a custom bust of the MrBeast panther. Serena wanted to be able to build the custom set on her channel, tagging MrBeast to see if he wanted one too. Playwell Bricks CEO Jason Pyett was shocked that Serena’s team had been turned down by the other designers they’d approached, and immediately agreed to the challenge.

Playwell Bricks designer Pedro Lara tackled the challenge of recreating the panther in bricks. “Getting the shape was very difficult. This is a two-dimensional logo,” he explains, “and turning it into a three-dimensional statue was quite the challenge.” Pedro grins. “But I’m pleased with the result.”

Not one to toot his own horn, Pedro tells me “I think that the entire model is a technical marvel. Its very sturdy and every layer of the build is constructed to ensure a sturdy connection for the next layer. This project is SNOT galore as there are unusual connection in each angle you look at.”

I stop him there. “I’m sorry. Did you say ‘snot galore?’” It turns out that SNOT, to a brick designer, stands for Studs Not On Top; a technique of building the bricks sideways rather than simply stacking.

Due to the unique colors of the MrBeast panther being outside of the traditional LEGO® palette, Pedro turned to native compatible bricks to complete this set. Because of this, only bricks pieces older than the ten-year patent were available. “It was challenging to learn a new way to build sets without the wide variety of bricks we have today, so not being able to rely on curved slopes and special tiles, something I’m very used to using every project, was difficult,” Pedro tells me. “I’m very proud of how well I achieved the shape.”

Once delivered, Serena Neel posted a tiktok of her opening and building this custom Playwell Bricks set, just as she hoped. She urged her viewers to guess what it might become. Most of the 88k viewers knew what it must be from the unique coloration, and more than 420 comments soon followed.

But don’t just take my word for it. See for yourself.

If there’s a build you’d love to see undergo the enbrickification process with one of Playwell Bricks’ world-class designers, contact us to book your discovery call today! Playwell Bricks specializes in corporate production and we are ramping up our production capacity in 2025. Contact us and build your dreams!