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How this Custom Set Recreated a Residential Outdoor HVAC

Introduction

Mitsubishi Electric is a global leader in electric and electronic systems, including the HVAC industry. Mitsubishi Electric heat pumps have become a common sight in residential neighbourhoods across climates, offering energy and cost savings to homeowners. When it came time to find a meaningful employee gift, a marketing representative from Mitsubishi Electric Residential reached out to Playwell Bricks to commission a custom set of their latest residential outdoor HVAC.

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The Challenge

Playwell’s contact explained that they wanted a custom Playwell Bricks set of their product, the SMART MULTI® Outdoor Unit. I This product line was expanding and this was an ideal time to show some team appreciation. They explained that they wanted this set to be a premium experience for the Mitsubishi Electric Residential team, combining a sleek look with some movement built in.

The Solution

Playwell designer Eric Dubois Yang studied the photographs and set about designing the HVAC unit in bricks. He was able to capture the movement the client wanted by adding fans that could be spun by hand. In this concept, he’d left the fans open, but the client pointed out that the fans should include the same grate that the real-life units have.

Eric’s next version included a clear, studded panel, but that wasn’t quite the right look. What if, the Playwell team considered, instead of trying to recreate the grate in bricks, they had a clear, unstudded panel printed with the design of the HVAC’s grate?

The Playwell graphics team completed the design, and a mock-up was created to show the client how the final set would appear. This version matched the client’s vision, and the team got the thumbs-up they were hoping for.

The Result

With this custom SMART MULTI® Outdoor Unit set, Mitsubishi Electric’s Residential division has a premium branded gift for its team based on their expanding product line. This set also combines movement with a sleek look that the Mitsubishi Electric Residential team can be proud to show off and display.

Conclusion

Make every gift a statement of purpose. Whether you’re honoring employees or clients, Playwell Bricks helps you brand well, build well and gift well, creating gifts that reflect your values and inspire lasting connections. Start with a discovery call today!