Be the Brick Edit Boss with MilliporeSigma’s Custom Set
Parts count: 69 pieces
Dimensions (cm): 5.1(W) x 5.2(L) x 10.4(H)
(inches): 2(W) x 2(L) x 4.1(H)
MilliporeSigma is a life sciences company that provides innovative products and services to scientists and laboratories. With the product launch of their PURedit® Cas9 Cytosine Base Editors and a major conference event on the horizon, they contacted Playwell Bricks for a custom set that could match their energy.
DNA Strands
“We’d like something that could help us promote our product and drive adoption and engagement,” Playwell’s contact at MilliporeSigma explained.
Playwell Bricks has designed custom DNA helix sets before, so Playwell CEO Jason Pyett shared those with the client, who was intrigued. After some discussion, they decided that they’d like to see a DNA strand done all in one colour, with the exception of one brick. “That one brick could be a contrasting colour, because the product we’re promoting changes one nucleotide,” they suggested with some excitement.
The Details
Playwell Bricks worked closely with MilliporeSigma’s brand colours to make sure everything was perfect. The final set is a fully branded DNA double helix featuring the MilliporeSigma logo on one side, and the PURedit® Cas9 Cytosine Base Editors’ marketing slogan “be the base edit boss,” on the other.
MilliporeSigma also included a marketing page for the PURedit® Cas9 Cytosine Base Editors in the build instructions, ensuring that their product information reaches their audience when they’re fully engaged.
Another key piece of marketing in this set that stands out is that putting the MilliporeSigma logo and marketing slogan decals on the bricks is one of the first steps of this build. This means that every moment spent building the DNA strand is one that potential clients are engaging with MilliporeSigma’s logo and their product marketing slogan, tying the brand to the experience of building this custom Playwell Bricks set.
Conclusion
Let every gift tell your story. For tradeshow, team, or client gifts, Playwell Bricks empowers you to brand well, build well and gift well, crafting experiences that resonate long after the unwrapping. Contact us to schedule your discovery call today.