All Aboard the Marketing Architect Train!
Parts Count: 46
dimensions (cm): 3.5(w) x 7.6(l) x 4.7(h)
Marketing Architects, a TV agency “ready to drive revenue for your business,” contacted Playwell Bricks in search of a unique holiday gift for their team. They booked a discovery call with Playwell Bricks CEO Jason Pyett to see what was possible.
Originally, Marketing Architects were considering a custom Playwell Bricks set of their logo, but because of the curves in the logo, “that was going to very complex and way beyond their budget,” Jason tells me. Instead, they worked together to come up with “something just as, or potentially more impactful: a holiday train in their brand colors,” he says. “It was a fun process.”
THE DESIGN
Like many production sets, “the rule of the day for this set was simplicity,” Jason says. While it might be fun to unleash his creative skills to create a gorgeous, elaborate set, the parts count, ease of building, and the need to keep corporate sets simple to meet the budget (remember, rather than a one-off, these sets are often ordered in the thousands) can often be more challenging to design.
"It’s all about capturing the elements that make up a train in as few pieces as possible,” Jason explains. “It was a fun little challenge."
CHALLENGES
Each set comes with its own unique challenges. “The wheels were a challenge,” Jason admits, “as train wheels are expensive as far as parts go.” Parts like this can make a significant difference in the cost of the final set, as parts can vary from cents to several dollars per unit.
To overcome the wheel problem, Jason got creative. “The final wheels are actually round plates attached sideways,” he tells me. A clever solution!
The remaining challenge was an unusual one. “Marketing Architects wanted the set to fit into a 3x3” cubed box, so we had to take precautions to make sure all of the parts would be able to fit into that volume,” says Jason. “It was an interesting factor to take into account and work around.”
conclusion
If you’d like to commission your own custom Playwell Bricks set, contact us today! Our team of world class designers will work with your branding, budget, and gifting goals to help you build your dreams.