A custom set that improves tradition with innovation
Introduction
Marketing Architects isn’t a traditional marketing agency. They’ve rebuilt the agency model using their Annika AI to find the most efficient media streams for their clients, whether that be linear or streaming TV. Manipulating data to drive the highest return on investment, they’ve set themselves apart from the crowd.
The challenge
When you’ve staked your reputation on rejecting the usual and focusing on innovation, it can be challenging to find a corporate gift that matches your energy. So when Marketing Architects turned their attention to finding an employee gift to celebrate the winter holidays, that’s exactly what they hoped they’d find.
the solution
Marketing Architects contacted Playwell Bricks to see if a custom-branded brick set might be the solution. While building bricks have existed as long as TV marketing, like Marketing Architects, Playwell Bricks has been using the medium in fresh new ways to foster connections and create positive experiences. Both have innovative approaches, and that’s where the two meshed.
“I went with an idea, and when my theme changed, [Playwell Bricks] was able to pivot and provide a great solution,” recounts our contact at Marketing Architects. That new theme? The holidays, of course. A classic holiday train in Marketing Architects’ brand colors and adorned with their logo, was soon the design of choice. As above, something classic was remade in an fresh, innovative way.
the result
Playwell Bricks CEO Jason Pyett created the design for this special train. He recalls that this custom train set “had to fit into a 3x3 cubic box, so we had to precautions to make sure all the pieces would fit into that volume.” He chuckles at the memory, “that was an interesting factor to take into account!” Of course, those details add up to what Playwell Bricks considers “a fun little challenge” and are proud to meet for our clients.
quotes
“They came up with a better design that I imagined! Very easy to work with!” – Kelly Nelson, Marketing Architects HR.
conclusion
If you’re looking for a custom gift that represents your company’s story and branding elements, Playwell Bricks team of designers would love to hear from you. They will work with your ideas, budget, and gifting goals to ensure that you gift well, with Playwell. Contact us today!