How The Lazy Frog Transformed a Mascot Into a Memorable Retail Experience
Introduction
The Lazy Frog, a beloved shopping attraction on Martha’s Vineyard, is dedicated to leisure, fun, and a touch of island whimsy. Their logo, a stylized map of the island cleverly shaped into a lounging frog named MarVin, captures the playful spirit of their brand. But despite being a store that seemed to have everything, they realized something was missing: a way to bring their mascot to life in a new, interactive form.
the challenge
The Lazy Frog wanted a custom Playwell Bricks set of their logo to sell in their shop, giving visitors a unique keepsake that tied directly to their brand identity. The challenge was turning a flat, stylized piece of artwork into a three-dimensional build that still reflected the fun, recognizable personality of MarVin. To make things even more precise, the client requested that specific landmarks, a lighthouse, a ferry, and a whale fluke be incorporated into the design. With a fixed budget limiting the parts count, every brick needed to count.
the solution
A discovery call kicked off the collaboration, aligning design goals with the client’s vision. Playwell Bricks designer Jared Oswald led the creative process, carefully adapting MarVin’s expression and the surrounding elements into brick form. Multiple revisions were made, each incorporating feedback from the Lazy Frog team to capture the character’s personality and the island’s essence.
One standout feature came from the ferry: “I only had five parts left to make a convincing ferry,” Jared explains. “I’m particularly happy with that part of the model.” By blending creativity with precision, the final design balanced budget, branding, and fun.
the result
Once complete, the sets were delivered to Martha’s Vineyard and placed in-store as the “Building FUN Set.” For the Lazy Frog, this project became a way for visitors to take home a tangible piece of the island’s charm. As one of the few Playwell Bricks projects created specifically for retail sale, it stands out as a testament to how a playful idea can leap into a meaningful, profitable reality.
Now, customers can not only shop at The Lazy Frog, but also build MarVin themselves, piece by piece.
conclusion
If you’re interested in commissioning a custom Playwell Bricks set for your business needs, our team of world-class designers specialize in corporate production and work with your branding and budget to help you build well, brand well, and gift well, with Playwell. Contact us and book your discovery call today!