A Brick Bank Branch that Sticks
Parts Count: 145 pieces
Dimensions (cm): 13.1(W) x 12.9(L) x 8(H)
(inches): 5.2(W) x 5.1(L) x 3.1(H)
La Macchia Group is a design-build firm focussed on financial institutions, like banks and credit unions. The La Macchia Group’s team first designs these facilities to meet their clients’ needs, incorporating corporate branding and colours, then the construction team brings those designs to life. It’s a good match for what Playwell Bricks does as well, so when a representative of the La Macchia Group contacted Playwell to commission a custom-designed set as a promotional set, the Playwell team was all ears.
Modern Spaces
The client explained that they wanted a set that would represent one of the banks that La Macchia Group designs, so features like an ATM and a safe should be included. They went on to explain that these custom banks should be airy and modern-looking, but still capture the cliché aspects that the public associates with a bank branch.
La Macchia Group would be giving these sets out at the important trade shows they had booked for the year. “We’re looking for a set with stickiness,” the client explained. “I want this to sit on somebody’s desk with our logo on it.”
Banking on Bricks
Playwell Bricks designer Eric Dubois Yang studied photos and created the first concept of this set, making sure to include a safe and an ATM. From that concept, the client offered feedback on how to make this set uniquely their own, requesting a flatscreen TV and some Playwell bucks to represent money.
While Eric incorporated these elements, the client shared marketing content to be included in the Build Instructions, showcasing La Macchia Group’s brand and what they can do for their clients. The advantage of placing content in the Build Instructions is that the marketing reaches potential clients during a moment of quiet and focus: when La Macchia Group has their undivided attention. It’s a distinct advantage Playwell Bricks offers to all clients.
La Macchia Group’s logos were placed on the front door of this bank branch, and another on the flat screen the client requested for the interior, ensuring that their brand is showcased from every angle. Once the client approved the final design, this set was ready for production and delivery to La Macchia Group for their trade shows and conferences.
Conclusion
Turn your trade show giveaways into a strategic advantage. Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the event has ended. Contact us to book your discovery call today.