Global technology company Klaviyo hoped to do something a little different for a major corporate event in their UK office. They wanted something memorable that would foster future connections with their attendees, so they approached Playwell Bricks about a custom Playwell set that would represent their company and what they do.

Playwell Bricks CEO Jason Pyett and designer CJ Hendrix brainstormed the creative possibilities where bricks meet the intelligent marketing automations that Klaviyo provides. They came up with a three-in-one build; a build where one set of bricks can be rearranged to create three different models.

The first model was a laptop, to represent the customer placing an order. The second build was a mobile phone sending the Klaviyo client notification of a sale. The third and final set of the trio was a brick-built figure wearing a Klaviyo t-shirt and holding a box, representing successful delivery of the client’s product.

Klaviyo loved this idea and Hendrix started in on the design. When life events proved that Hendrix wouldn’t be able to complete the design on schedule, another Playwell Bricks designer, Daniel Zimmerman, stepped up to take over the design. At Playwell Bricks, we know life happens, and that’s why we have a team of dedicated designers ready to assist when needed.

Once the models were built, decals were designed with a message for the laptop screen announcing a new product, a message of a new order for the mobile phone, and Klaviyo’s logo across the happy customer’s t-shirt. The event attendees were able to access the build instructions via a QR code included in the set, making things neat and efficient for Klaviyo and the 500 sets they requested.

After delivery and the end of the event, Klaviyo reached out to Playwell Bricks to let us know “everyone loved the sets. Thank you so much for doing such an amazing job.” We never get tired of hearing feedback like that!

If you’re hosting a corporate event that would be enhanced by custom Playwell models made from genuine LEGO® bricks that represent you and your brand, why not contact Playwell Bricks today and see what we can design for you? Our creative team is standing by to build your dreams.