Intellidata offers digital cleanup and organizing services for associations and nonprofits, helping them to simplify data and empower informed decisions. With an important conference coming up, a representative of Intellidata reached out to Playwell Bricks to commission a custom-designed promotional item. 

At their discovery call, the client explained that the Intellidata team attends a lot of trade shows, and they like to have a fun giveaway to help people remember them. In addition to the race car set for a conference in Indianapolis, they also wanted a set that would offer a more general appeal. The set should be kept simple for ease of building and traveling.

After going through Playwell Bricks’ Brick-folio for inspiration, the client decided on a custom business card holder, as businesses of every type offer these cards. Likewise, cardholders tend to be something people like to display on their desks.

Playwell Bricks designer Eric Dubois Yang created the first concept, using the Intellidata tri-coloured logo to create a bookshelf-style business card holder. These first concepts are generally designed to make sure the designer’s vision aligns with the client, and are not meant to be the final design. In this case, the visions did not align. 

To relay their personal vision, the client used the GCSAA business card holder that Playwell Bricks previously designed as an example. “I’d like to see our tri-coloured logo right here, and our full logo right here,” they explained. 

“It came together quickly after that,” recalls Eric. “But when Mikki did the test build, the business cards she used to show how the set worked were really floppy, which I didn’t want. I had to come up with a solution quickly that wouldn’t affect the production timeline or the look of the set.” 

Fortunately, Eric found a simple fix: he simply flipped a windscreen brick hidden in the back around. After testing the set with this flip in place, the cards were held fast and effectively, making this custom Playwell Bricks set ready for its trade show debut. 

With these custom sets, Intellidata has a promotional item with a broad appeal that echoes the simplicity they offer to their clients. Its diminutive size makes it easy for recipients to pack into their luggage, while still being useful enough to display on one’s desk, keeping Intellidata top of mind throughout the workday.

Turn your trade show giveaways into a strategic advantage. Playwell Bricks empowers you to brand well, build well, and gift well, crafting experiences that resonate long after the event has ended. Contact us to book your discovery call today.