' How a Custom Playwell Bricks Set Helped Klaviyo Make a Lasting Impress
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case study

How a Custom Playwell Bricks Set Helped Klaviyo Make a Lasting Impression

Introduction

Klaviyo is a tech company focused on intelligent marketing automation; they’ve created technology that their clients can use to analyze their customer data and provide personalized marketing. In addition to their tech, Klaviyo is also becoming known for their annual K:LDN event; organized to bring Klaviyo’s leading partners and clients together to network and share insights.

the challenge

With K:LDN coming up fast, Klaviyo wanted to find memorable swag merchandise that would foster future connections with their attendees. After booking a Discovery Call with Playwell Bricks, they explained what their company does and asked the Playwell team if they could come up with something that represented what Klaviyo does for their customers.

the solution

Playwell Bricks designers immediately started brainstorming and came up with a three-in-one build. More specifically, that’s a build where one set of bricks can be rearranged to create three different models.

The first model was a laptop, to represent the customer placing an order. The second build was a mobile phone sending the Klaviyo client notification of a sale. The third and final set of the trio was a brick-built figure wearing a Klaviyo t-shirt and holding a box, representing successful delivery of the client’s product.

the results

Playwell Bricks designed and delivered 500 of these very special 3-in-1 sets to Klaviyo to have on hand for their K:LDN event.

quotes

After the event, Klaviyo reached out to Playwell Bricks to let us know “everyone loved the sets. Thank you so much for doing such an amazing job.” We never get tired of hearing feedback like that!

part count: 1,228

dimensions (cm): 23.2(w) x 7.6(l) x 10.5(h)

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