Brick’n It with a Haffner’s Oil Truck
Parts count: 67 pieces
Dimensions (cm): 11.2(W) x 3.8(L) x 4.7(H)
Haffner’s has been through a lot in the past hundred years. After the first gas station opened in 1925, they expanded to include heating oil and kerosene, carried their community through the gas shortages of 1974, and kept on growing across New England. A century later, it was time to celebrate everything Haffner’s first 100 years had brought with a very special custom Playwell Bricks set.
DECISIONS, DECISIONS
When Haffner’s first approached Playwell Bricks, they explained the anniversary that was coming up and their ideas. They were thinking of possibly a gas station set, or an oil truck with the Haffner’s logo, that people could build. They hoped to distribute these sets to key partners and employees.
Of course, whichever one they decided on, it wouldn’t be complete without Haffner’s mascot, a donkey named Jack. After all, they both share the values of humility, working hard, and putting safety first. You can even check out Haffner’s website to learn what Jack’s favorite book and snacks are, and families are encouraged to wave and honk whenever they see Jack drive by.
And since Jack is featured on the back of their oil trucks, for this giveaway, Haffner’s decided to go with a custom oil truck set.
DESIGNING THE SET
Playwell Bricks designer Isaac Wilder says that he “had a lot of fun designing the shape of the cab and wheel covers. Getting the parts count low while keeping the design of a modern truck recognizable was definitely a fun challenge!
“I had some help with the final piece refinement,” he goes on, referring to the way Playwell Bricks designers rely on each other’s feedback and suggestions to create the best possible set for clients. Especially when clients request specific challenges, this kind of teamwork allows for a quick turnaround to keep these projects on schedule and delivered on time.
Kostik Poloskin designed the decals to match the life-sized Haffner’s oil truck in miniature. Of course, Jack the donkey and Haffner’s “kick’n it” slogan are featured as “100 Years and Still Kick’n.”
Conclusion
If you’ve got a major milestone approaching and you want a custom Playwell Bricks set to feature in your celebrations, Playwell Bricks specializes in corporate production of custom sets. Our designers feature your branding and ideas to help you build well, brand well, and gift well, with Playwell. Contact us to schedule your discovery call today!