Hack Your Marketing Funnel!
In terms of marketing, client appreciation gifts happen at the bottom of the marketing funnel, where a business’ most loyal customers are found. But if your company isn’t using those gifts to increase company awareness, consideration, and conversion at the other levels of your marketing funnel, you may be missing out.
encourage USER GENERATED CONTENT
User generated content, the content that your customers create, is the most powerful social media content a business can get. This is something that you absolutely want to keep in mind when you commission a client appreciation gift.
Look for bold, high contrast colors that will stand out and get noticed. Go for something with a high degree of visual interest that will stop someone scrolling to get a better look, and don’t forget to apply Playwell Bricks’ tips for gifting well (found here) to make sure your gift represents your brand.
hack your marketing funnel
Don’t leave it to chance that your appreciated clients will post their gift on social media: encourage them to do so. Offer a hashtag for them to use when they do share and place it somewhere prominent, like on the card or on the final pages of the building instructions. Consider offering an incentive to increase the chances that they will post about their gift.
In this way, their social media followers are shifted into your business’ awareness funnel. If they’re already aware of your company, when they see their friend is a loyal customer, they can shift from awareness of your company into consideration, from consideration to conversion, and from conversion to becoming a loyal customer themselves. Word of mouth is a powerful tool!
conclusion
When your company has made the decision to invest in a client appreciation gift, be sure to leverage the full marketing potential of that gift. Keep it fun, representative of your brand, and encourage sharing on social media.
If you’re interested in a custom Playwell Bricks set to hack your marketing funnel, contact us today! Our team of world-class designers will work with your ideas, marketing goals, and budget to help you build your dreams.