Corporate gifting has come a long way from its inception. More and more businesses are choosing not to give out cheap, boring gifts that their recipients don’t want anyway. And that’s a good thing, because cheap and boring are two words no business wants anywhere near their brand.

At the same time, gifting hasn’t diminished in importance. Businesses are cropping up that exist solely to help other businesses find better gifts.

One thing is clear: employees, clients, and partners want to feel appreciated…you just have to do it well. With that in mind, here are a few tips to help you gift well.

Taking a deep look at your business can help you gift well. What is your business’s core purpose? Put another way, what is it that you provide that your clients want? Often, this is a little more abstract than obvious. Maybe your business sells groceries, but what your customers want is the nourishment and comfort of a home cooked meal. That’s why they come to you.

It’s that want that your gift should tap into. Orchestry’s customers wanted software that would help them clean up digital sprawl, and Orchestry tapped into this by offering a custom garbage truck set. What a clever way to leave an impression of their brand!

Once you’ve found a gift that matches what you provide that your clients want, it’s time to consider your brand and customer journey. Your gift should be an extension of that journey for your giftees. The best gifting companies will allow you the opportunity to include your branding and colors on your gift in a meaningful way so that your giftee will think of you whenever they interact with the gift.

If you’re looking for a gift that can do all this and more, contact Playwell Bricks today! Our team of designers will work with your ideas, goals, and budget to design a custom Playwell Bricks set that suits your core purpose and fits seamlessly into your customer journey.